If you’re an online course creator and you’re overwhelmed at all the tech side of promoting your course or how to get your message out there, or how to get people to buy from you, then this is what you’re going to want to learn today.
People get a bit overwhelmed and tend to run in the opposite direction when we talk sales funnels, but that’s what we’re going to be talking about today, right?
What I want to do is to help reduce the overwhelm for you when it comes to sales funnels.
Some people don’t like that word. They go “Sales funnels, that’s not very relational. Oh!”
You’re in business, you’re in business to make sales. Where the relationship comes in with people who will be your students one day, we hope, is through the sales funnel.
What the sales funnel do is that actually is an avenue to build that know, like and trust factor, because at the moment, you’ve got this great program, this great course that nobody may know about or a very few people know about, and you need to get it at them.
Let’s Talk About Lead Magnets
They need to know about you. That’s the first step in the clickfunnels review, is getting them to know you.
There’s a few aspects to a funnel, and that first tip are lead magnets. A lead magnet is where you provide something of great value to your potential student that they’re going to want.
They’re going to give you their e-mail address in exchange for this information. I don’t know if you’ve got the new Facebook page layout. That’s just been released globally. It’s been out in a few countries for a little while, but globally it’s just really kicked off.
Facebook, finally enough, as it does, has changed things up again. Now, our Facebook pages are allocated in the tabs. There’ll be a tab there for videos, a tab for posts, and such. It’s not just scrolling of who.
Again, that just highlights the importance of getting people’s e-mail addresses, because Facebook could do anything to your page at any time.
It could even go missing.
It could be deleted.
You need to get people’s e-mail addresses, and that’s the first step in the funnel where people get to know you and they provide their e-mail address in exchange for a great piece of information that they’re looking for.
Ideally, the lead magnet, people also go, “How do I create a lead magnet? What would a lead magnet be? What would I do?”
A great pro tip when it comes to lead magnets is that it’s aligned with your core offer.
Say, you do CrossFit, and you’ve got a program about CrossFit Training, the actual physical exercises. Don’t make your lead magnet about diet, because you’re talking about diet, and then in your core offer you’re talking about physical exercises.
Keep your lead magnet consistent and have it splinted down from your core offer that it’s going to be talking about exercises as well.
Keep it consistent to the program that you want to be selling to your students. That’s where we start. That’s where people get to know you, and that starts building the relationship, it starts building the trust.